Founded with a singular mission—to bring truly beneficial, transparent food and nutrition products to a marketplace overloaded with convenience at the cost of quality—Vilgain has become a standout name in European functional foods.
A Brief History
Vilgain was launched in Europe by founder Michal Hubík, who recognized early on that much of the mainstream food and supplement market was built on heavily processed ingredients, artificial sweeteners, refined seed oils, and flavor enhancers, rather than clean, high-performance nutrition.
From the beginning, Vilgain committed to doing everything in-house—product development, production, packaging, and direct distribution—allowing strict quality control, fresher products, and greater investment into ingredients instead of marketing.
Today, Vilgain offers a comprehensive catalog of groceries, protein snacks, spreads, and supplements, selling tens of millions of units across Europe. As the brand continues to grow, it is now preparing a strategic expansion into the United States, targeting key retail and distribution partners by the end of 2025.
Core Principles
Ingredient Transparency & Minimal Processing: Every Vilgain product features high-quality, traceable ingredients—such as grass-fed dairy proteins and ethically sourced raw materials—without artificial sweeteners, colorings, or preservatives.
Clean Label, Real Food Performance: Vilgain products are designed to deliver taste, texture, and performance without unnecessary fillers or industrial additives.
Direct Model, Better Value: By producing and selling directly, Vilgain eliminates multiple layers of markup and reinvests those savings into higher-grade ingredients and continuous innovation.
Small-Batch Freshness: The brand prioritizes freshness and control, crafting each product in small batches to maintain purity and consistency.
The U.S. Opportunity
Across the United States, consumers are increasingly aware that “performance nutrition” often falls short of its promise. Ingredient integrity, sourcing transparency, and cleaner processing have become top priorities for athletes, wellness enthusiasts, and everyday consumers seeking optimal health.
Vilgain enters this market with strong alignment to this awakening—offering an authentic, ingredient-driven alternative to the highly processed products that dominate U.S. shelves.
To guide this effort, Michal Hubík and his European team are collaborating with Tommaso Mastrocola, who brings nearly 30 years of experience in the natural products and sports performance industry. Together, they are spearheading a focused U.S. rollout into retail and key distribution channels as 2025 comes to a close.
Why It Matters
Vilgain stands apart in an industry saturated with over-promising and under-delivering brands. Its products are built on:
Real ingredients, minimally processed.
Transparent sourcing and manufacturing.
Proven functionality rooted in nutrition science, not hype.
As the company expands into the U.S. market, Vilgain represents more than another imported brand—it embodies a shift toward cleaner, smarter, and more effective performance nutrition.