When Unwell dropped a limited Frosted Cranberry energy drink for the holidays, it looked like a one time seasonal play. Instead, it ended up being the test run for a full Unwell Energy lineup that is now getting three fruit forward, year round flavors.

The original Frosted Cranberry can positioned Unwell Energy as a cleaner, flavor first option with:

Now Unwell is taking that template and applying it to a trio of more traditional flavors.

The permanent Unwell Energy menu will expand to include:

All three stick with real juice, light calories around 20 per can, and the same 150 milligram caffeine target. They are designed to be sweet and refreshing without the heavy sugar load of classic energy drinks.

Unwell is placing the new flavors right where the brand’s broader audience already shops:

With a creator led brand, a recognizable can and functional benefits that talk about energy and hydration, Unwell Energy is setting itself up to compete on feel and aesthetics as much as on the label.