What’s Happening
UnTapped has released a new recovery drink mix line, expanding beyond its traditional maple-based energy products into post-workout nutrition.
The new lineup includes three flavors: Maple, Strawberry, and Cocoa. Each flavor is available in both traditional and vegan versions, giving consumers multiple options depending on dietary preferences.
The vegan versions replace dairy-based ingredients with oat milk powder and hemp heart protein, while maintaining the same overall recovery positioning.
The product is designed to support post-exercise recovery, with a formulation aimed at helping the body repair and refuel after activity. It continues the brand’s focus on simple, real-food-based ingredients, with maple serving as a core component across the lineup.
The recovery mix is being launched online and through specialty retailers, with initial promotion tied to endurance and outdoor sports communities.
Why It Matters
This launch marks a category expansion for UnTapped, moving from energy-focused products into recovery.
By offering both traditional and vegan options across all flavors, the brand is broadening its appeal while aligning with increasing demand for plant-based performance nutrition.
Bigger Picture
Recovery products are continuing to evolve beyond traditional protein powders, with brands exploring more natural and whole-food-based formulations.
UnTapped’s move into recovery reflects a wider trend of endurance-focused brands building out full performance ecosystems, covering energy, hydration, and recovery within the same product family.
Sources
Instagram – https://www.instagram.com/p/DXUMfXZDShM/
UnTapped – https://untapped.cc/product/recovery-drink-mix/