What’s Happening
RYSE has expanded its ready-to-drink protein shake lineup with Little Debbie Pumpkin Spice Rolls, a new seasonal flavor inspired by the classic fall snack cake.
The new shake recreates the nostalgic Pumpkin Spice Rolls profile in a convenient high-protein format, combining warm pumpkin spice and sweet bakery-inspired flavor in a ready-to-drink 12-ounce bottle.
Each bottle delivers 30g of protein, 160 calories, 2g of sugar, and 4g of carbohydrates, with no added sugar. The shakes are designed as an easy grab-and-go option for increasing daily protein intake without having to mix a traditional powder.
Pumpkin Spice Rolls joins Fudgsicle® and Vanilla Marshmallow in RYSE's current ready-to-drink protein shake lineup, while extending the brand's existing relationship with Little Debbie into another seasonal collaboration.
The new flavor is being offered in 12-bottle cases through GNC and is positioned as a seasonal release, bringing one of fall's most recognizable flavor profiles into the growing ready-to-drink protein category.
Why It Matters
Pumpkin spice remains one of the biggest seasonal flavor trends across food and beverage, but it has traditionally been concentrated in coffee, desserts, and conventional snacks.
RYSE is bringing that seasonal demand directly into functional nutrition by pairing a recognizable Little Debbie product with 30g of protein. It gives consumers a fall-themed option without moving away from the nutrition profile they expect from a protein shake.
The collaboration also shows how licensed flavors continue to become more important across sports nutrition. Instead of creating generic pumpkin spice products, brands are partnering with established food companies to recreate flavors consumers already recognize.
For RYSE, continuing its relationship with Little Debbie also strengthens a strategy that has helped the company differentiate itself through nostalgic, food-inspired collaborations.
Bigger Picture
Protein shakes are increasingly competing with mainstream beverages on flavor, convenience, and seasonal excitement rather than protein content alone.
RYSE's Little Debbie Pumpkin Spice Rolls release reflects that shift, combining a recognizable seasonal snack with a high-protein ready-to-drink format designed for everyday use.
Sources
RYSE Supplements – https://rysesupps.com/