What’s happening
REP has revealed two incoming cardio products under the Strive banner:
Strive Air Bike featuring VPR
Strive Series Curved Treadmill
The Air Bike hook: Variable Pitch Resistance
The Strive Air Bike’s headline feature is Variable Pitch Resistance (VPR), designed to let users adjust resistance in a way traditional air bikes don’t — changing the feel and the training options beyond “pedal faster = suffer more.”
The Curved Treadmill angle
The Strive Curved Treadmill is positioned as a multi-use manual runner that can mimic:
natural running
incline walking
and even sled-style pushing work (the vibe is “cardio + conditioning tool,” not just a treadmill)
Why this matters
REP has dominated strength equipment for years. If it builds a true cardio line with innovation — it becomes a one-stop gym outfitter in a way that challenges the legacy cardio brands.
Citations
https://repfitness.com/products/strive-air-bike-featuring-vpr
https://repfitness.com/products/rep-strive-series-curved-treadmill