Monster is separating Reign Storm from the Reign umbrella. Starting around the middle of next year, Reign Storm will simply be known as Storm Energy, complete with updated cans that drop the Reign name and lean into Storm’s own branding.

Storm was built as a cleaner, more lifestyle friendly counterpart to the flagship Reign line, which is known for its higher caffeine positioning. Storm also leaned into functional claims beyond energy, including benefits tied to things like hair and skin plus weight management positioning.

The big change is branding. Storm is getting a new look built around its own “S” logo and a cleaner identity. Monster is expected to keep the overall better for you approach and maintain the existing flavor lineup that fans already know.

Early visuals show the rebrand appearing on existing flavors like Tropical and Valencia Orange, signaling that the change is mainly the name and packaging, not a full reset of the drink experience.

This is Monster trying to give Storm its own lane in a crowded cooler. If the brand gets meaningful retail attention, the new standalone identity could help it compete more directly with other clean energy and lifestyle drink players.