Redcon1 is bringing back its MRE Protein Bar with a full refresh that targets two things shoppers care about most right now: taste and macros. The original bar had a wholesome, crumbly feel and a more meal replacement style nutrition profile. This relaunch is built to feel closer to a modern candy bar style protein snack, while keeping the protein number where fans expect it.

Redcon1 is changing the bar on two fronts. The first is the ingredients, which is driving a leaner macro profile than the original version. The second is the experience, which Redcon1 is positioning as a richer, more candy bar like bite that can stand next to premium leaders in the category.

The relaunched MRE Protein Bar keeps protein at 20 grams, but drops calories compared to the original version that sat around 260 calories with roughly 30 grams of carbohydrates. The new bar is coming in at 230 calories, which makes it easier to fit into a daily snack slot without feeling like a mini meal.

Redcon1 is also using the relaunch to reset the flavor lineup. The first flavor teased is Maple Almond Donut, which fits the brand’s intention to compete in the dessert style bar lane rather than a plain functional food lane.

This looks like Redcon1 taking a real swing at the mainstream protein bar meta. Keep the protein, tighten the calories, and make the bite feel like something you would actually crave. If the taste delivers, MRE Protein Bar could reenter the conversation in a big way.