Red Bull has a long track record of turning wild ideas into real world stunts. Its latest flex involved the Dubai Frame, a 492 foot tall landmark in the United Arab Emirates, which was converted into a giant, playable Tetris board for the grand final of a global Tetris tournament.

For the finals, Red Bull filled the interior of the Dubai Frame with a huge grid of drones that acted as individual pixels of light. According to event coverage:

The effect was a massive floating game display that looked like a retro video game screen pulled into real life scale.

Earlier in the year, Red Bull announced a global Tetris tournament that would move through regional qualifiers and culminate in a single championship event. The Dubai finale was the payoff, bringing:

It was not just a projection on a building. The drone setup created a dynamic, three dimensional installation that had to be carefully choreographed for both safety and gameplay.

Red Bull has flown wingsuits through canyons and sponsored all kinds of stunts, but even by those standards, the Dubai Frame Tetris idea stands out as one of its most complex and visually unique events. It blends:

For fans, it is a reminder that Red Bull is as much an entertainment and event brand as it is an energy drink company.