What’s Happening
Pluff has launched a protein ice cream mix specifically designed for use with the Ninja Creami, tapping into one of the fastest-growing at-home fitness food trends.
Each serving is positioned to deliver:
High protein at 25g (before adding milk/additives)
The product is built to produce a smooth, scoopable texture when processed through the Creami.
Why It Matters
Instead of adapting recipes, brands are now building products specifically for viral appliances.
Bigger Picture
We’re entering a new category:
👉 Appliance-native nutrition products
Where the product is built for the tool—not the other way around.
Sources:
Pluff – https://www.pluffprotein.com/ice-cream-mix