Smartfood has launched Fiber Pop, a new popcorn line focused on delivering added fiber while maintaining the brand’s signature flavor profile.

The launch is part of a broader initiative by PepsiCo to expand its portfolio of functional snacks.

After years of protein dominating the functional space, fiber is emerging as the next major ingredient trend, driven by increased consumer awareness around gut health.

Big CPG is moving fast into digestive health positioning, and fiber may become just as marketable as protein over the next few years—especially in everyday snack formats.

Sources: PepsiCo, Smartfood