Papa Johns is officially testing protein pizza. The chain is rolling out a limited, one-day-only Protein Crust Pizza in Atlanta, featuring protein-infused dough that delivers 23 grams of protein before toppings even start.

The Test Format
This is a controlled pilot, not a full menu launch. The Protein Crust Pizza is:
Available for one day only
Exclusive to Papa Rewards members
Limited to one select Atlanta location
First come, first served while supplies last
Two Pizza Options With Big Protein Totals
The Protein Crust Pizza is a personal 8-inch pizza offered in two versions:
The Meats with 55g protein total
The Veggie with 49g protein total
The protein totals include the dough plus toppings. Both use a six-cheese blend and classic Papa Johns ingredients, with messaging that emphasizes no artificial flavors or colors.
Why Papa Johns Is Doing This Now
This is part of a broader trend of fast food chains adjusting menus around protein demand. Consumers are asking for more functional versions of comfort food, and brands are responding with protein coffee, protein cold foam, and now protein pizza dough.
Final Take
This is a smart test because it creates urgency and collectability while gathering real feedback. If consumers love it, Papa Johns has an obvious next move, scale it into more markets. If not, it remains a headline grabbing experiment that still gets people talking about the brand.
Citations
Papa Johns investor relations press release detailing the Protein Crust Pizza test, 23g protein dough, and Atlanta one-day drop
https://ir.papajohns.com/news-events/news-releases/detail/646/papa-johns-is-testing-protein-infused-dough-with-the-protein-crust-pizzaBaking Business coverage of the protein dough test and total protein by pizza type
https://www.bakingbusiness.com/articles/65504-papa-johns-experimenting-with-protein-infused-doughPeople recap of the one-day-only Atlanta test and protein totals
https://people.com/papa-johns-rolls-out-new-pizzas-with-protein-infused-crust-11886106