NoBull has officially expanded into consumables with a new NoBull Nutrition lineup. The launch is focused on daily fundamentals, not trendy ingredients. The product set centers on protein powders and electrolytes with a minimal ingredient philosophy.

The nutrition collection includes:

NoBull is positioning the line around clean labeling and lab tested trust, consistent with the brand’s broader “no noise” identity.

Training brands have been moving into nutrition because it increases share of routine. Shoes and apparel are seasonal purchases. Protein and electrolytes can be daily. If NoBull wins even a portion of its existing customer base, this becomes a meaningful new revenue stream quickly.

NoBull entering supplements is not surprising, but the execution is telling. Instead of launching 20 products, it launched the basics. If the taste is solid and the labeling remains tight, NoBull Nutrition can become a natural add on for customers already living in the brand. The fact they have Tom Brady in their corner, featured in a lot of their website content using the products, will only help provide early signs of credibility.