What's Happening
BPN founder Nick Bare gave fans a sneak peek of a Cherry Limeade energy drink in a recent Instagram post, signaling that the Austin-based brand is preparing to officially enter the ready-to-drink energy category.
Exact specs, caffeine content, and a release date have not been disclosed, but the rollout aligns with BPN's broader push into ready-to-drink formats over the past year.
The brand already operates in the RTD space with G.1.M Sport+ RTD, a 16.9oz endurance fuel bottle that delivers 20g of Cluster Dextrin carbs, 350mg of sodium, 150mg of caffeine, and nootropics like Alpha-GPC and N-Acetyl-L-Tyrosine. A canned energy drink would be a clear category expansion beyond endurance fueling.
Why It Matters
BPN has built its reputation around transparent formulations, NSF Certified for Sport testing, and a hybrid-athlete audience that overlaps heavily with running, lifting, and tactical communities. An entry into canned energy drinks represents a major strategic move, taking on a category dominated by Celsius, Ghost, C4, Alani Nu, and Prime.
Cherry Limeade as the lead flavor is also notable. It has become one of the most reliable performers across the energy drink shelf, with versions already from Prime, Ghost, ZOA, and Alani Nu. Choosing it as a debut flavor signals that BPN is targeting a broader mainstream consumer, not just its core endurance audience.
The move also gives Nick Bare a much larger personal platform to leverage. With more than 500K followers on the BPN Instagram account and a podcast that consistently ranks in the fitness top tier, the brand has the audience infrastructure to drive direct-to-consumer launch volume in a way most newer energy drink brands cannot.
Bigger Picture
The fitness energy drink category continues to attract every major performance brand, with each one now expected to have a canned offering as part of its lineup.
For BPN, this is a logical next step in a multi-year evolution from supplement maker to lifestyle beverage brand. If the formula and pricing land right, the launch could position BPN as one of the few credible, performance-first competitors in a category that has been increasingly dominated by lifestyle-led players.
Sources
Nick Bare Instagram – https://www.instagram.com/p/DX6nv1oEQAj/
Bare Performance Nutrition RTD Signup – https://www.bareperformancenutrition.com/em-cgi/btag/pages/rtd-signup
Stack3d – https://www.stack3d.com/2024/12/bare-performance-g1m-sport-drink.html