What’s Happening

Neutonic has launched Nootropicks, a new product that delivers nootropic ingredients through flavored toothpicks.

Instagram post

Each toothpick contains a small dose of cognitive support ingredients, while a full serving of eight toothpicks provides:

  • 105mg caffeine

  • 275mg Cognizin citicoline

  • 16.8mcg vitamin B12

The toothpicks are designed to provide gradual stimulation and mental focus while also acting as a flavored oral pick.

The product launches in five flavors:

  • Apple

  • Peach

  • Orange

  • Spearmint

  • Cool Mint

Each pack contains 100 toothpicks, with the brand positioning the product as a portable alternative to energy drinks or capsules.

Why It Matters

The supplement industry has increasingly experimented with alternative delivery formats for functional ingredients.

Beyond traditional powders and capsules, brands are now delivering nootropics through products like:

  • gums

  • strips

  • mints

  • candies

  • beverages

Toothpicks represent one of the more discreet delivery formats for stimulants and focus ingredients, which could appeal to consumers who want cognitive support without drinking a full energy drink or taking pills.

If successful, products like Nootropicks could expand the growing micro-dose functional product category.

Sources

Keep Reading