Nesquik is leaning into the protein milk trend with Protein Power, a ready to drink milk beverage positioned as a simple way to add protein without switching to a chalky shake.

This sits in a growing space where consumers want protein, but they want it delivered through familiar formats like flavored milk rather than strictly “fitness drinks.”

Nesquik’s Protein Power is a bottled flavored milk with 23g of protein per 14oz bottle, positioned as convenient protein for busy days.

The pitch is straightforward: same familiar chocolate milk experience, more protein.

Protein shakes are everywhere, but a lot of consumers still prefer real dairy flavored milk. Protein milk has three advantages:

As more brands push into protein coffee, protein cold foam, and protein sodas, protein milk is the quiet workhorse option that does not need to pretend to be trendy.

Nesquik Protein Power is not trying to out innovate the supplement industry. It is trying to win on familiarity. If you want a straightforward protein add that tastes like classic chocolate milk, this is exactly the lane.