My Cookie Dealer built its name on oversized, bakery style cookies. Now it is moving deeper into functional territory with a lineup of 20 gram Protein Pastries that look and eat a lot like frosted toaster pastries, but with a full serving of protein baked in.
The New Protein Pastry Lineup
The brand’s current single Protein Pastries collection includes four frosted flavors:
Frosted Apple Pie
Frosted Strawberry
Frosted Blueberry
Frosted Hot Fudge Sundae
Each pastry is positioned as a soft baked, filled snack that can be eaten straight from the wrapper or warmed up like a classic toaster pastry.
Macros And Positioning
Across the line, each pastry is built around:
20 grams of protein per piece
A mix of carbs and fat that lands closer to a real dessert than a diet bar
Macros for Frosted Apple Pie, for example, around 30 grams of carbs, 8 grams of fat and 20 grams of protein per pastry
The Hot Fudge Sundae product page leans into the idea of indulgence plus performance, pitching it as a nostalgic treat that still supports training goals instead of wrecking them.
Why This Launch Matters
For protein snack buyers, these pastries fill a specific gap:
Something more dessert like than a typical bar
A familiar use case in breakfast or coffee breaks
A way to get 20 grams of protein without feeling like you are eating a “fitness product”
Retail placement through sites like The Vitamin Shoppe and direct through My Cookie Dealer means they are set up to reach both hardcore macro trackers and more casual shoppers who just want a better version of a childhood staple.
Citations
My Cookie Dealer 20g Frosted Hot Fudge Sundae Protein Pastry product page
https://mycookiedealer.com/products/20g-frosted-hot-fudge-sundae-protein-pastry My Cookie Dealer+1My Cookie Dealer Single Protein Pastries collection
https://mycookiedealer.com/collections/protein-pastries My Cookie Dealer+1Macro breakdown for Frosted Apple Pie Protein Toaster Pastry
https://www.mynetdiary.com/food/calories-in-frosted-apple-pie-protein-toaster-pastry-by-my-cookie-dealer-pastry-61353682-0.html MyNetDiaryRetail listing describing My Cookie Dealer Protein Toaster Pastries as high protein toaster pastries
https://www.vitaminshoppe.com/p/protein-toaster-pastry-frosted-strawberry-toaster-pastry-12-pastry/myc-16590 Vitamin Shoppe+1