What’s Happening
Meaties has launched a meat-based protein cereal, offering a completely different take on the traditional breakfast category.
The cereal is made from animal-based ingredients rather than grains and is designed as a high-protein alternative to traditional cereal packing 20g of protein into each serving.
Why It Matters
This flips the cereal category:
No grains
No sugar-heavy base
Fully protein-forward
Bigger Picture
Cereal innovation is getting more extreme:
Protein cereals
Keto cereals
Now animal-based cereals
Brands are pushing boundaries to stand out.
Sources:
Meaties – https://meatiescereal.com/
Yahoo Lifestyle – https://www.yahoo.com/lifestyle/articles/introducing-meaties-worlds-first-cereal-204500542.html