Lucky Energy is leaning all the way into personality-driven drinks with its latest limited release: RAWT IN HAIL, a strawberry lemonade collab with reality TV favorite Brittany Cartwright. The flavor name riffs on Cartwright’s viral catchphrase and taps into the Southern roots she’s always referenced on screen.
The result is a drink built as much for fans of reality drama as it is for everyday energy drink regulars.
Flavor and Formula
RAWT IN HAIL is described as a sweet, tangy strawberry lemonade “straight from [Brittany’s] Kentucky roots.” It’s meant to sit somewhere between a classic homemade lemonade and a bright, modern energy flavor—familiar enough that you don’t need to be an energy nerd to enjoy it.
Under the tab, the formula follows Lucky’s standard blueprint:
200 mg of caffeine per 12 oz can
A zero-sugar, low-calorie profile
A set of “super ingredients” like maca, ginseng, beta-alanine and taurine for mood, focus and performance
That puts RAWT IN HAIL right in the sweet spot for pre-workout, long days on your feet, or pre-night-out energy, without jumping into extreme stim territory.
Why Brittany Cartwright Works for Lucky
Cartwright brings three important things to this collab:
A built-in audience that’s already emotionally invested in her story
A strong Southern identity that pairs naturally with a lemonade-style flavor
A tone that matches Lucky’s own brand - unfiltered, playful and a bit chaotic in the best way
Her positioning of the drink as something “for the ladies that have dealt with men who have finstas, and all the men who are living right” gives RAWT IN HAIL a wink-and-a-nudge personality beyond just the taste.
RAWT IN HAIL is labeled as a limited-time flavor, sold in 12-packs directly through Lucky with pricing in line with other premium energy brands. That scarcity is part of the play:
It encourages fans to grab cases early “just in case” it disappears
It lets Lucky keep its lineup fresh and newsworthy
It turns cans into mini collectibles for Bravo fans and energy drink enthusiasts
Expect a heavy push through Cartwright’s social channels and Lucky’s own feeds, plus plenty of UGC whenever someone drops the can into a TikTok or Story.
Final Take
RAWT IN HAIL is pure 2025 energy-brand strategy: hook into pop culture, build around a specific personality, and deliver a formula that can actually slot into someone’s daily routine.
If you’re already sipping Lucky and love strawberry lemonade, this is a flavor with a storyline. If you’re a Cartwright fan who doesn’t normally buy energy drinks, this might be the one that gets a dedicated spot in your fridge.
Citations
“Lucky gets together with Brittany Cartwright for a flavor called Rawt In Hail” – Stack3d
https://www.stack3d.com/2025/11/rawt-in-hail-lucky-energy-drink.htmlRAWT IN HAIL product page – Lucky Energy
https://luckybevco.com/products/new-rawt-in-hail-12-pack-12oz-sleek-can-limited-time-onlyLucky Energy – beverage lineup and formula overview
https://luckybevco.com/collections/beverages