What’s Happening
Liquid Death has launched a Pop-Tarts Carnage Flavored Black Tea and is also tied to an upcoming Feastables Peanut Butter Cup Sparkling Water collaboration. The Pop-Tarts drink appears to be the one that is already in market. H-E-B has a live listing for Liquid Death Pop-Tarts Carnage Flavored Black Tea sold in a 6-pack of 19.2-ounce cans as a limited-edition collaboration built around a chaotic toaster-pastry-inspired flavor concept.
The product details on the H-E-B listing are the clearest hard numbers currently available for the Pop-Tarts side of the launch. The retailer lists the tea at 30 calories per can, with 7g of sugar, 70mg of caffeine, and B vitamins, which lines up with Liquid Death’s broader black tea platform rather than a sparkling water or energy format. That matters because this is not just a novelty-flavored can of water. It is a full black tea release wearing one of the strangest licensed flavor concepts the brand has tried yet.
On the Feastables side, the drink appears to still be in the rollout stage rather than fully launched nationwide. Sporked reports that the collab is a Peanut Butter Cup-flavored sparkling water tied to MrBeast’s Feastables brand and says the product has started appearing on retailer websites, even though earlier expectations pointed to a Halloween 2026 release window.
Why It Matters
Liquid Death has already proven it can get attention with outrageous brand mashups, but these two drinks show the company is not sticking to one formula. The Pop-Tarts collab uses the brand’s black tea line, which gives it a sweeter and more dessert-friendly base. The Feastables collab, meanwhile, goes even further into stunt territory by taking a chocolate-peanut-butter candy profile and applying it to sparkling water. Those are two very different use cases, but both are built for the same outcome: instant curiosity and social conversation.
It also says something about how Liquid Death is approaching growth. The company is no longer just “the edgy canned water brand.” It is building out multiple beverage platforms via water, tea, soda-style sparkling water, and energy and then using licensed flavors to keep the portfolio in the middle of online food culture. The Pop-Tarts tea fits neatly into that strategy because it turns an existing format into a much louder headline. The Feastables water does the same thing for Liquid Death’s sparkling side.
Bigger Picture
Licensed collabs used to be a protein powder and energy drink trick. Now they are showing up across much broader beverage categories, especially when brands want attention fast. Liquid Death is one of the clearest examples of that shift because it keeps using familiar consumer brands to make products that would otherwise sound too weird to work. Whether both drinks become long-term hits is a separate question, but as headline-making launches, they fit Liquid Death’s playbook perfectly.
Sources:
Oasis Snacks – https://oasissnacks.com/blogs/news/liquid-death-x-pop-tarts-carnage-has-arrived-the-wildest-limited-edition-drink-yet
H-E-B – https://www.heb.com/product-detail/liquid-death-pop-tarts-carnage-flavored-black-tea-6-pk-cans/16210016
Sporked – https://sporked.com/article/liquid-death-feastables-mr-beast-water-update/
Sporked – https://sporked.com/article/liquid-death-halloween-flavor-2026/