Khloud Foods is adding another flavor to its protein popcorn lineup with Truffle and White Cheddar, following the recent Cinnamon Roll release. This marks the second new flavor added in a short span, signaling the brand is treating popcorn as a platform, not a one and done novelty.

Khloud’s Protein Popcorn is built as a middle ground snack. It is not a dense bar, and it is not empty calories either. The core macro callouts remain:

Truffle and White Cheddar blends a creamy cheese base with a subtle truffle finish. It is positioned as a more “adult snack aisle” flavor than the usual sweet profiles, with availability at Target priced around $4.99 for a 4oz bag.

Protein snacks win when they feel like real snacks. Truffle White Cheddar is exactly that. If Khloud keeps launching flavors at this pace and stays in major retail, it has a real shot at becoming a repeat purchase brand, not just a celebrity curiosity.