The lineup launches with four products:

The shake is positioned as a lighter daily protein option with:

The gummies are sold as 30 serving bottles, priced around $24.99, with Focus priced at $29.99. The protein shake is sold as a 12 pack at $27.99.

This is clearly aimed at parents who already trust the Jocko name and want something aligned with discipline, performance, and clean ingredients, but built for kids.

Warrior Kid Series is a logical extension of the brand. It turns a popular character driven kids identity into actual daily products. If the taste is kid friendly and parents trust the formulas, this could become a meaningful new revenue lane for Jocko Fuel.