Gymshark just opened its first United States flagship store in New York City, and it did not arrive alone. For the grand opening, Gymshark partnered with Raw Nutrition’s Bum Energy to create a special edition Gummy Thark flavor that is only available through Gymshark linked events.

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Inside The NYC Flagship Launch

The new flagship store sits at 11 Bond Street in Lower Manhattan and spans roughly 13,000 square feet across multiple levels. It is designed as more than a simple retail floor, with:

  • Community and event space

  • Product storytelling zones

  • Dedicated areas for Gymshark athlete appearances

To mark the opening weekend, Gymshark paired the launch with the debut of the Gymshark Bum Energy can in Gummy Thark flavor, handed out to visitors while supplies lasted.

What Is In The Gummy Thark Can

Even though the can is special edition, the formula inside is the same as other Bum Energy flavors. Each can delivers:

  • 112 milligrams of natural caffeine

  • 250 milligrams of Cognizin citicoline for focus

  • Hydration supporting electrolytes

  • Zero sugar and a low calorie profile

The Gummy Thark flavor leans into a candy like, sweet gummy profile that matches the Gymshark branding on the can.

Just How Exclusive Is It

Bum Energy and Gymshark have both confirmed that Gummy Thark is not headed to regular retail shelves. Availability is restricted to:

  • The Gymshark New York flagship opening event

  • Select future Gymshark x Bum Energy activations and partnered events

There are no plans for direct online sales, distributor placement or wide retail rollouts, which puts this flavor in the same rarity tier as some of the most limited collabs in the supplement space.

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