UK-based Grenade is putting a functional spin on Cadbury’s most famous seasonal candy with the launch of an officially licensed Cadbury Creme Egg Soft Core Protein Bar. It’s the debut flavor for Grenade’s newer “Soft Core” format and reimagines Creme Egg’s gooey center in a higher-protein, smaller-format bar.
The catch: for now, it’s largely a UK and nearby-market play, leaving US fans watching from the sidelines.
Inside the Soft Core Creme Egg Bar
Compared to Grenade’s standard bars, the Soft Core Creme Egg version:
Uses a lighter, softer protein dough base
Features a yolk-colored, Creme Egg-inspired center
Is coated in smooth milk chocolate to complete the candy-bar feel
Even with that indulgent build, the macros stay respectable for a seasonal treat. Each 45 g bar offers:
Around 13 g of protein
Roughly 2 g of sugar
A calorie count lower than a typical full-size candy bar
It’s clearly more “treat” than “macro workhorse,” but it’s still a meaningful upgrade over the original confection.
Availability and Rollout
Grenade’s plan focuses on its home region first:
Launching through Grenade’s UK website
Rolling into UK retailers and supermarkets ahead of the Easter season
Expanding into markets like Ireland and Canada after the initial push
So far, there’s no confirmed US distribution plan. That’s likely a mix of logistical and licensing considerations, but the bottom line is simple: American fans either import or wait.
Why This Collab Matters
The Creme Egg Soft Core bar checks several key boxes in the functional snack world:
It’s an authentic confectionery partnership, not a vague “egg” flavor.
It experiments with new textures in a category that has long been dominated by dense bars.
It’s a clear seasonal product, syncing the protein aisle with the Easter calendar.
For UK consumers, it offers a comfortable middle ground between full-on candy and standard protein bars.
Final Take
Grenade’s Cadbury Creme Egg Soft Core Protein Bar is a fun proof of concept: you can take a beloved indulgence, shrink the portion, boost the protein and still keep enough of the original magic.
If you’re in a launch market and love Creme Eggs, it’s an easy seasonal pick-up. If you’re in the US, it’s another reminder that some of the most interesting functional snacks still debut overseas first.
Citations
“Grenade officially announces its authentic Cadbury Creme Egg Soft Core Protein Bar” – Stack3d
https://www.stack3d.com/2025/11/grenade-x-cadbury-creme-egg-protein-bar-official.htmlGrenade – Soft Core Protein Bar range
https://www.grenade.com