What’s happening

Ghost is adding a Trix whey protein flavor as part of the same cereal-themed wave as the Lucky Charms and Cocoa Puffs launches. The drop is set for March 7.

Instagram post

The macro setup

Just like the other two cereal collabs, the Trix flavor keeps it tight and simple:

  • 130 calories per serving

  • 25g protein per serving

Why this matters

Ghost’s cereal proteins work because they’re not just “fruity” or “chocolate” — they’re recognizable. Trix brings that loud, colorful nostalgia that’s built for social, but still fits as a daily protein flavor if they nail taste.

What to watch next

  • Whether the flavor includes any “cereal milk” style profile like the others

  • First-wave availability (these collabs usually go fast early)

  • Retail timing after the initial launch window

Citations

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