What’s Happening
Ghost teased their 7UP-inspired flavor in a recent Instagram post, sparking speculation about an upcoming collaboration.
Quickly following their teaser they confirmed it. They posted “Be one of the first to cop a can of GHOST® ENERGY x 7UP® by entering to SECURE A CAN on the GHOST® App on Wednesday, April 1st @ 12PM to 1PM CT (US only).”
We anticipate seeing this roll out to retail and become available online in the coming month after their Secure A Can campaign is completed.
Why It Matters
Ghost continues to dominate the licensed flavor collab space, keeping its product pipeline highly engaging.
Bigger Picture
Flavor partnerships have become one of the most effective ways to drive hype and repeat purchases in supplements.