Ghost is launching an authentic Cocoa Puffs collaboration for Ghost Whey Protein as part of a three-flavor run tied to its deeper General Mills partnership.

Unlike Lucky Charms, the Cocoa Puffs version is described as having no cereal inclusions, which helps keep the macros tighter. Reported profile includes:

Chocolate cereal flavors are a cheat code in protein — and Ghost leaning into Cocoa Puffs gives it instant recognition without needing a long explanation. If the taste hits, this becomes one of those “buy it twice” flavors.