Ghost is expanding its mini can strategy with a new Strawberry Watermelon flavor of Ghost Energy. The brand teased the can on Instagram and positioned it as a 2026 drop, with early access tied to its familiar “Secure a Can” mechanic through the Ghost app.

This matters because Ghost’s smaller can format is designed for a very different use case than its full 16oz lineup. It is lighter, easier to drink fast, and built to fit places like events, bars, and convenience coolers where a full-size energy can is not always the move.

Ghost’s teaser frames Strawberry Watermelon as a mini can release and encourages fans to enter a “Secure a Can” window through the Ghost app. The post calls it a “half sized can” and suggests it will be one of the more hyped drops of 2026.

Industry coverage has previously noted that Ghost’s 8.4oz cans are tied to a reduced caffeine level compared to the 16oz energy drink format, positioning the mini cans closer to a lighter daily option rather than a full send stimulant hit.

Strawberry Watermelon is a safe win flavor profile because it checks three boxes:

Ghost also has experience building Strawberry Watermelon flavor systems in other clear-format products, which typically makes it easier to translate the profile into a crisp energy drink taste.

Ghost’s mini cans are not just a smaller version of the same product. They are typically marketed as:

If Ghost executes the flavor the way fans expect, Strawberry Watermelon could become one of the most repeatable mini can options because it lands in that sweet spot between candy and refreshing.

Ghost is clearly treating mini cans like their own platform, not a side project. Strawberry Watermelon is a high-confidence flavor that should play well in the smaller format, and the brand is using the “Secure a Can” drop to build early momentum before wider availability.