Genius Gourmet has announced a partnership with Tapatío, one of the most recognizable hot sauce brands in the United States.

The collaboration introduces Tapatío Protein Puffs, a high-protein snack available in two flavors:

Each serving provides approximately:

The puffs are designed as a high-protein alternative to traditional snack chips.

Protein-based snacks have expanded far beyond bars and shakes in recent years.

Consumers are increasingly looking for savory high-protein snacks, which has led to the growth of categories like:

Partnering with a recognizable brand like Tapatío also helps Genius Gourmet reach consumers outside traditional fitness circles. There’s no official launch date for these puffs but with official press releases being published, there’s signs they’re going to move quick to bring this to market.

https://www.licenseglobal.com/food-beverages/genius-gourmet-to-launch-tapat-o-protein-puffs
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