What’s Happening
Dunkin' is testing a bucket-sized iced coffee format, designed to serve multiple people at once.
The product appears to target group settings, events, and high-volume consumption occasions rather than individual purchases.
Why It Matters
This is less about coffee—and more about occasion-based consumption. Dunkin is creating a product built around sharing, not just convenience.
Bigger Picture
QSR brands are increasingly experimenting with:
Group formats
Bulk beverage options
Social consumption products
All of which drive higher ticket sizes and new use cases.