Dr. Squatch Drops a Creatine-Infused "Compound V" Soap Tied to The Boys' Final Season

Dr. Squatch has officially released Compound V, a limited-edition bar soap created in partnership with Sony Pictures Television's The Boys ahead of the show's fifth and final season. The bar carries notes of blue raspberry, sour citrus, cedarwood, and ozone, with packaging that features Homelander, his laser eyes, and the show's signature art style.

The full ingredient list includes saponified oils (certified palm, coconut, olive), naturally derived fragrance, shea butter, mica, kaolin clay, sea salt and yes, creatine. Dr. Squatch describes the bar as the brand's first "civilian-approved application of Compound V," with a zero-grit formula built for daily use. The soap retails for $8 per bar or $22.80 for a three-pack, with subscribers getting it at $6 per bar.

The launch is one of more than a dozen brand collaborations Sony Pictures Consumer Products rolled out for the show's final season, which premiered on Prime Video on April 8, 2026. Other tie-ins include a Four Sigmatic coffee with creatine and lion's mane mushroom, a new G FUEL flavor, a Shoe Palace apparel line, and a Call of Duty: Mobile crossover.

Creatine in a bar of soap isn't a performance claim, it's a wink. Compound V in the show is a fictional super-serum, and Dr. Squatch is leaning into the joke by adding the most recognizable performance supplement in fitness to its bar. The brand isn't promising stronger lats from a shower, but it is meeting fitness-aware consumers exactly where the cultural moment is. Creatine has crossed over from gym staple to mainstream wellness ingredient, showing up in everything from gummies to energy drinks to, now, soap.

It's also a smart positioning play for Dr. Squatch's audience. The brand has built a reputation around pop-culture drops. Past collabs include Star Wars, Stranger Things, Dragon Ball Z, WWE, and Harry Potter and The Boys hits a perfect overlap of the gym-bro, action-movie, and pop-culture demographics that already buy from them. Adding creatine to the formula gives the soap a built-in talking point that travels further than another scent collab would.

This is part of a much larger trend of fitness ingredients leaking into adjacent categories. Creatine has become the most aggressively cross-merchandised supplement in the industry. Jimmy Bars just launched creatine protein bars at GNC, Four Sigmatic put it in coffee, and brands like Create are pushing creatine gummies into mainstream retail. When a personal care brand uses creatine as a marketing hook on a $8 soap bar, it confirms how mainstream the ingredient has become.

For Dr. Squatch, which was recently acquired by Unilever in a $1.5 billion deal in 2025, limited drops like this serve a clear purpose: keep the brand culturally sharp while leaning on a parent company's distribution muscle. Expect more fitness-adjacent collabs as creatine, protein, and electrolytes continue their march into products that have nothing to do with performance and everything to do with cultural shorthand.