Bum Energy Is About to Be Everywhere in 2026
From GNC shelf to Target, Walmart, Costco and more.
Bum Energy has quietly become one of the more talked‑about “fitness‑adjacent” energy drinks over the last two years, helped by Chris Bumstead’s profile and a solid supplement‑style formula. Now it’s about to get a distribution upgrade that changes the game completely.
Starting in February 2026, Bum Energy is scheduled to roll into Walmart and Target, with Costco, Sam’s Club and major convenience chains right behind.
What’s in the Can
Bum’s formula has always leaned more “functional” than novelty:
112 mg of natural caffeine per can for a coffee‑like lift
250 mg of Cognizin citicoline for focus and cognitive support
Zero sugar and minimal calories, with sweet, candy‑leaning flavors
Up to now, you mostly saw it at specialty retailers like GNC, select supplement shops and some regional chains.
The 2026 Retail Wave
According to new distribution details:
February 2026: Bum Energy hits Walmart and Target nationwide.
Also in 2026, it expands into QuikTrip, Murphy USA and Circle K, boosting convenience‑store presence.
Later in the year, Bum enters Costco and Sam’s Club with 18‑can variety packs, giving bulk buyers an easy way to test multiple flavors at once.
In other words, it’s moving from “you have to hunt this down” to “oh, it’s next to my weekly groceries.”
Why This Is a Big Deal in the Energy Space
Energy drink success isn’t just about flavor or formula—it’s about availability. This rollout:
Puts Bum directly alongside mainstream players like C4, Alani Nu, PRIME and Monster in big box coolers.
Makes it way easier for existing fans to stock up in club stores instead of buying singles or specialty 12‑packs.
Introduces the brand to shoppers who may know Chris Bumstead from social or bodybuilding culture but have never seen the drink in person.
For the broader category, it’s another data point that hybrid “fitness x energy” brands can graduate out of niche channels and compete in mainstream retail.
Final Take
Bum Energy is set up for a huge 2026. If the product can hold its own taste‑wise next to the giants—and keep price points competitive—the brand could go from “gym‑rat favorite” to household‑name drink over the next 12–18 months.
Current fans should get used to seeing those cans a lot more often. Everyone else is about to find out why lifters have been talking about this one for a while.
Citations
“Bum Energy Drink hitting Walmart and Target in February then Costco and Sam’s deeper into 2026” – Stack3d
https://www.stack3d.com/2025/11/bum-energy-at-target-walmart-and-costco.html Stack3d“Iced Tea Lemonade Bum Energy Drink by Raw Nutrition and Chris Bumstead” – Stack3d (formula overview)
https://www.stack3d.com/2025/08/iced-tea-lemonade-bum-energy.html Stack3dBum Energy distribution chatter – r/stack3dnews
https://www.reddit.com/r/stack3dnews/comments/1jvdrjp/prime_mixes_sour_and_a_bit_of_sweet_in_its reddit.com