Beyond Meat is making its most unexpected move in years. The company has launched Beyond Immerse, a canned clear protein drink that steps completely outside plant based meat and into functional beverage territory.

Beyond Immerse comes in two protein levels:

Both versions are built around hydrolyzed pea protein, with 7g of fiber, 9g total carbs, 1g sugar, and no fat, plus added vitamin C and electrolytes.

The initial flavor lineup includes Lemon Lime, Orange Tangerine, and Peach Mango. Beyond Immerse is launching direct to consumer through Beyond Meat’s test kitchen site, with pricing reported at $29.95 for the 10g version and $34.95 for the 20g version.

Beyond Meat is not just testing a new product. It is testing a new category. Protein drinks are one of the strongest growth lanes in wellness, and the clear, refreshing format is one of the few areas still open for real differentiation. If Beyond can win here, it gives the brand a second growth engine beyond frozen and refrigerated meat alternatives.

Beyond Immerse is a bold pivot and an interesting one. Clear protein drinks are hard to pull off taste wise, but the macro profile is lean, the concept fits current trends, and the move signals Beyond wants to be more than a meat substitute company.