Applied Nutrition has quietly built a huge catalog across the UK and Europe, including a popular beef based protein powder called Beef XP. Now the brand is taking that concept out of the shaker bottle and into a ready to drink can, giving fans a grab and go option built on the same base formula.
Beef XP, Now In Beverage Form
The new Beef XP Drink keeps the core idea of the original powder but repackages it into a 500 milliliter can with a lean profile:
30 grams of protein from hydrolyzed bovine collagen
Around 1 gram of carbs
Only 0.3 grams of sugar
About 136 calories per can
Because it uses beef protein rather than whey, the drink lands in that clear, fruit style category that has become more common over the last few years.
Flavor Lineup And Millions Collabs
Applied Nutrition is launching the Beef XP Drink with four flavors, three of which will look familiar to anyone who already uses the powder:
Mixed Berry
Millions Cola (authentic Millions candy collaboration)
Millions Pineapple (another authentic collab)
Cherry Slushie, which is exclusive to the drink and not available in the original Beef XP powder
All four sit in the light, fruity, clear protein space rather than trying to mimic milky shakes.
Who This Drink Is For
The Beef XP Drink gives Applied a different kind of protein option inside gyms, shops and fridges:
For lactose sensitive lifters who struggle with whey
For anyone who wants a cold, refreshing protein after training instead of a heavier shake
For people who already like clear whey style drinks and are open to collagen based options
It is also an easy way for the brand to put its Beef XP branding in convenience stores and vending coolers where powders are a tougher sell.
Price And Availability
Applied is selling the Beef XP Drink through its European website and distribution network. Early pricing sits around:
£2.95 per can when bought direct
Slight variation depending on retailer and multipack deals
Given the existing footprint of Applied Nutrition across Europe, expect this can to start popping up anywhere you currently see the brand’s other beverages and ready to drink products.
Citations
Applied makes a canned version of its popular beef based protein supplement - Stack3d
https://www.stack3d.com/2025/12/applied-nutrition-millions-beef-xp-drink.html Stack3dApplied Nutrition Beef XP powder background
https://appliednutrition.uk/collections/protein/products/beef-xp Instagram