What's Happening
AG1 has launched AG1 Pro, a new version of its Daily Health Drink that builds on the AG1 Next Gen formula by adding ingredients aimed at muscle strength, recovery, and gut support. Announced June 8 and made publicly available June 16, it keeps the brand's existing blend of vitamins, minerals, and daily nutrients while stacking in three additions.
The headline addition is 5 grams of Creavitalis, a micronized, German-made creatine monohydrate that AG1 says dissolves more smoothly than standard creatine powder. Alongside it, AG1 Pro adds calcium HMB (Ca-HMB) to support muscle strength and lean muscle retention, and zinc carnosine, plus ginger and triphala, for gut-lining and digestive support. The powder mixes with 10 to 12 ounces of water and carries the same lightly sweet pineapple-and-vanilla profile as Next Gen. Like Next Gen, AG1 Pro is third-party tested and NSF Certified for Sport, which screens for banned substances.
AG1 Pro is available now at drinkag1.com. It is priced at $99 for a monthly 30-day subscription, roughly 25% more than AG1 Next Gen.
"With over 30% of AG1 customers already stacking creatine, AG1 Pro fulfills this growing demand with an advanced formula, while simplifying supplement stacks into a single comprehensive serving," said AG1 CEO Kat Cole.
Why It Matters
This is AG1 following its own customers. The company says more than 30% of them already buy creatine separately, so folding it into the daily greens drink is a straightforward move to capture a purchase people are already making elsewhere and to reduce the number of products in their routine. It also rides the single biggest trend in supplements right now: creatine has jumped from a strength-athlete staple to a mainstream ingredient marketed for healthy aging, cognition, and women's health.
The value math deserves scrutiny, though. At $99 a month, AG1 Pro costs about $25 more than Next Gen for what is essentially the same greens base plus 5g of creatine, some HMB, and zinc carnosine. A month of standalone creatine monohydrate typically runs a few dollars, so the convenience of one scoop carries a real premium. For someone who wants NSF-certified creatine bundled with their greens and values the simplicity, that may be worth it; for anyone optimizing cost, buying a tub of creatine separately remains dramatically cheaper.
Bundling creatine into a proprietary daily drink also has a practical limit worth flagging: creatine works on saturation and a consistent 5g daily dose, so it only delivers if AG1 Pro fully replaces a separate creatine habit rather than sitting alongside a routine someone skips on off days.
Bigger Picture
AG1 has spent the past year repositioning around clinical credibility, launching AG1 Next Gen as its first major reformulation since 2016 with an emphasis on research, third-party certification, and disclosed efficacy claims. AG1 Pro extends that playbook into the performance and longevity conversation, where the company is competing less with other greens powders and more with the entire à la carte supplement stack.
It also reflects AG1's broader expansion. The brand recently moved into Target and Ulta Beauty and launched AGZ, a nighttime drink for sleep, in 2025. Building a portfolio of daytime, nighttime, and now performance-focused formulas is a bet that customers will consolidate multiple supplement purchases under one trusted label rather than assembling their own stack from specialist brands.
The tension in that strategy is durable: all-in-one products trade optimization for convenience, and the more ingredients a single scoop carries, the harder it is to dose any one of them exactly the way a dedicated user would. AG1 is betting a large share of buyers will happily make that trade. Whether the creatine crowd, which skews toward exactly the people who read labels and compare doses, goes along with it is the real test.
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