What’s happening
3D Energy is releasing a Sam Sulek Edition Orange Cream flavor tied to the Arnold Sports Festival and timed around Sulek’s big competitive moment.
Why this matters
Special editions are how energy brands create urgency — but attaching one to a rising fitness celebrity makes it even stickier. This isn’t just a new flavor; it’s a “moment” product.
What to watch next
Whether it’s Arnold-exclusive first (then wider rollout)
How long the “Sulek Edition” stays limited
If 3D turns this into a recurring annual play at major fitness events