1st Phorm is rolling out a new ready-to-drink protein shake, expanding beyond powders into the growing RTD protein category.

Each bottle delivers 30g of protein with approximately 160–180 calories, depending on flavor, and is designed for on-the-go convenience.

While retail availability looks to be limited to their hometown area of St. Louis, we expect this to make its way online and retail across the country in the near future.

RTDs are one of the fastest-growing segments in supplements because they remove:

For a brand like 1st Phorm, this move is about capturing more daily consumption occasions, not just workouts.

Supplement brands are increasingly building full product ecosystems:

RTDs are quickly becoming a required category to stay competitive.