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Armra Launches the First Colostrum-Powered Soda With New Functional Beverage Category

May 6, 2026

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2 min read

Armra Launches the First Colostrum-Powered Soda With New Functional Beverage Category

The colostrum brand is moving from powder jars into ready-to-drink cans with a fully bioactive formula.

Nick Bare Teases BPN Cherry Limeade Energy Drink, Signaling Brand's Push Into RTD Energy

May 6, 2026

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1 min read

Nick Bare Teases BPN Cherry Limeade Energy Drink, Signaling Brand's Push Into RTD Energy

BPN is set to enter the canned energy drink category as Nick Bare shares a first look at a Cherry Limeade product.

KAEX Makes An All In One Drink To Cover Recovery, Hydration, And More

May 6, 2026

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1 min read

KAEX Makes An All In One Drink To Cover Recovery, Hydration, And More

KAEX is combining multiple performance categories into one drink.

Rally Made A Pickle Juice Hydration With ZERO Artificial Ingredients

May 6, 2026

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1 min read

Rally Made A Pickle Juice Hydration With ZERO Artificial Ingredients

Rally is entering hydration with a pickle juice-based performance shot.

Prime Bites Is Back In Target With The Addition Of Their Rice Treats

May 6, 2026

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1 min read

Prime Bites Is Back In Target With The Addition Of Their Rice Treats

Prime Bites is back at Target with a new rice treat format.

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