WHOOP started out as the serious athlete’s recovery strap—no screen, continuous data and a subscription that translated HRV and sleep into daily readiness scores. Now, the company is signaling a bigger target: becoming a “Personal Health OS” and taking that story to the public markets.
According to recent reporting, WHOOP is considering an IPO within the next couple of years while expanding from fitness metrics into deeper health data, including glucose.
From Fitness Wearable to Health Platform
WHOOP’s roadmap now includes:
Advanced Labs – optional bloodwork panels that cover hormones, heart health, metabolic markers and more, all viewable alongside recovery and strain data
New and planned features like ECG, blood pressure and AFib detection in select markets
Integration of continuous glucose monitoring (CGM) data, with long-term ambitions around noninvasive glucose tracking
Instead of just telling users how they slept or whether they should push, WHOOP wants to show how training, sleep, stress and underlying biomarkers interact over time.
The “Personal Health OS” Vision
The phrase “Personal Health OS” sums up where WHOOP thinks it can go:
The band collects continuous physiological data.
Advanced Labs and other integrations add lab-quality markers.
AI models are trained to spot patterns, forecast issues and deliver more personalized recommendations.
In theory, that means moving from reactive insights (“you slept poorly last night”) to more predictive guidance (“your trends over the last few weeks suggest you should address X before it becomes a bigger issue”).
Why an IPO Matters
An initial public offering would give WHOOP a new level of capital and scrutiny. The upside:
More resources for sensor development and software
Faster expansion of services like Advanced Labs into more regions
Deeper research into noninvasive monitoring and early-warning models
The trade-off is pressure. Public investors will expect growth beyond elite athletes, which explains WHOOP’s push into broader wellness and long-term health positioning.
What This Means for Everyday Users
For current or prospective users, this roadmap suggests:
More data streams available in a single app
Potentially smarter, more tailored coaching based on a wider view of your health
More opportunities—but also responsibilities—around how your health data is used and shared
If WHOOP executes, the strap on your wrist could gradually feel less like a sports gadget and more like an always-on health companion.
Final Take
WHOOP’s interest in an IPO and deeper glucose integration isn’t just a business story, it’s a glimpse at where wearables are headed. The company is betting that people want a continuous health dashboard, not just another step counter.
If they can keep the experience clear and actionable as the data gets more complex, WHOOP could end up being one of the key layers between everyday life and long-term health insight.
Citations
“WHOOP Eyes IPO, Glucose Monitoring” – Fitt Insider
https://insider.fitt.co/whoop-eyes-ipo-glucose-monitoring/WHOOP – Advanced Labs and Health OS positioning
https://www.whoop.com