Strava and GoFundMe are teaming up to make it much easier for athletes to channel their workouts into fundraising. Their new feature, built around a “For a Cause” tag, lets Strava users link everyday training sessions directly to a GoFundMe campaign.
Instead of building a separate fundraising page and manually posting updates, your miles and meters can now double as live proof of effort for friends and donors.
How “For a Cause” Works
The integration connects the two platforms in a straightforward way:
You create or join a GoFundMe campaign.
You link your Strava account from the GoFundMe side.
You tag your Strava activities as “For a Cause” and associate them with that campaign.
Each tagged workout appears with a clear connection to your fundraiser, giving followers an easy path to donate or share.
Any Strava-supported activity, running, riding, walking, hiking and more, can be used, which means even casual daily movement can contribute to a broader goal.
Why This Matters
Traditionally, charity runs and rides were tied to a single race day. Training itself happened in the background. “For a Cause” flips that model:
Training blocks become ongoing storytelling for a cause.
Supporters get frequent touchpoints instead of one race recap.
Nonprofits and individuals can leverage a tool athletes already use daily.
It also lowers the bar for entry. You don’t need to join a big race to fundraise—you just need a cause and some commitment.
Who Benefits Most
This feature has obvious upside for:
Charity runners and cyclists gearing up for big events
Local clubs that want to pick a cause and move for it together
Nonprofits looking for low-lift campaigns tied to participant activity
Everyday athletes who simply want their personal goals to have a bit more impact
It’s a way to stack meaning on top of habits that are already there.
Final Take
Strava and GoFundMe’s “For a Cause” tag is a small change with a lot of potential. It puts fundraising rails under behavior that already exists and makes it easier for anyone (elite or recreational) to move with purpose.
If you’re already sharing your workouts, this is a simple way to let those posts do more than earn kudos. They can move the needle for something bigger.
Citations
“Strava and GoFundMe Team Up to Empower Athletes to Move ‘For a Cause’” – Strava Press
https://press.strava.com/articles/strava-and-gofundme-team-up-to-empower-athletes-to-move-for-a-cause“Strava, GoFundMe Launch Fitness Fundraising” – Athletech News
https://athletechnews.com/strava-gofundme-fitness-fundraising-for-a-cause/“Turn Your Activity into Impact with Strava & GoFundMe” – GoFundMe
https://www.gofundme.com/c/strava-for-a-cause