Over the past few years, the clear protein category has become one of the fastest-growing segments in sports nutrition. Brands like SEEQ have led the charge with light, juice-style whey isolate products. This week, SEEQ announced a meaningful reformulation: it is removing sucralose from its signature Clear Protein line and replacing it with natural sweeteners such as monk fruit and stevia.

The move may seem small to some, but in a market increasingly focused on ingredient transparency, clean labels and “no artificial sweeteners,” the decision signals a deeper strategic shift for the brand. Here is what it means, what changed and why fitness consumers should pay attention.

SEEQ’s clear whey product has long been praised for its texture, digestibility and flavor innovation. According to the brand, the reformulation retains the same 22 g of fast absorbing whey isolate per serving with minimal carbohydrate and fat content.

The key change is simple:

Sucralose has been fully removed from the flavor delivery system.

Natural sweeteners, including monk fruit extract and stevia, now replace the artificial sweetener across all major flavors. The brand promises the same juicy taste despite the sweetener swap.

SEEQ’s website confirms the change and highlights that the product is gluten free, soy free, lactose free and contains zero sugar.

Artificial sweeteners such as sucralose continue to receive scrutiny, especially on social media where label transparency is a driving force. Many athletes and everyday lifters prefer formulas with natural sweeteners only. SEEQ’s decision directly addresses that trend.

The clear whey category is crowded and brands often compete on flavor, texture and lifestyle appeal. By removing sucralose, SEEQ positions itself as a cleaner alternative while maintaining its juice-like drink experience.

Reformulations always carry risk: shifts in taste, changes in texture and potential cost impacts. However, they also provide an opportunity. By presenting the change as an upgrade rather than a cost reduction, SEEQ reinforces trust and shows it is listening to its audience and meeting evolving ingredient expectations.

The macronutrient profile remains unchanged. Each serving contains 22 g of whey isolate with low carbohydrates and zero sugar.

Because sucralose has been removed, the taste may shift slightly depending on individual sensitivity to monk fruit and stevia.

As with any supplement, training consistency and overall nutrition remain the priority. A change in sweeteners does not replace proper diet or recovery.

Individuals sensitive to stevia or monk fruit should still review the label before purchasing.

SEEQ’s decision to remove sucralose from its Clear Protein line is less about hype and more about aligning with evolving consumer expectations. It signals that even niche categories such as clear whey isolate are maturing beyond flavor trends and moving into ingredient innovation.

For lifters who value transparency, this may be a meaningful upgrade. For the broader category, it sets a new standard: natural sweeteners are no longer an exception. They are becoming the norm.

If you enjoyed the previous formula and are curious about the change, this is a great time to revisit it. If you are new to the product, this reformulation gives you the most current and refined version from the start.

“SEEQ removes sucralose from its signature clear protein but promises the same juicy taste” – Stack3d
https://www.stack3d.com/2025/11/seeq-new-and-improved-flavor.html

“SEEQ Supply – Clear Whey Protein Powder Update” – Instagram post
https://www.instagram.com/p/DRGIz_IEw0a/

“SEEQ Clear Protein powder review” – Garage Gym Reviews
https://www.garagegymreviews.com/seeq-protein-powder-review

“SEEQ Clear Protein – Seeq Supply – FAQ”
https://seeqsupply.com/pages/faq