The sports media star makes his first move into food and beverage, joining an athlete-heavy cap table as the frozen sandwich startup pushes into national retail.
Jun 25, 2026
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2 min read
News
The Nashville startup behind the high-protein twist on pretzels leans into a sweet-and-smoky summer flavor as it expands its Target shelf presence.
The Swiss brand co-developed the carbon-plated trainer with double world record holder Alexander Roncevic, who broke two records racing in a prototype.
The supplement brand keeps expanding one of the market's most heavily dosed energy drinks with a robust, tropical-leaning classic flavor, out now.
After the candy brand split from Ghost, Mondelez has handed the license to UK supplement giant Applied Nutrition, which will bring the flavors to its ABE Energy Drink and pre-workout this fall.
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After two sold-out pilot events drew thousands of young competitors, the fitness racing juggernaut is building a permanent pathway for athletes aged 8 to 15.
The AI image generator known for art is building Ultrasonic CT, an MRI-quality body scanner that uses sound waves and water instead of radiation.
The high-protein ice cream brand enters the frozen novelty category for the first time, launching chocolate-dipped bars with 10 grams of protein and a crispy quinoa coating.
Kimba is combining AI, sleep tracking, and aromatherapy to create personalized sleep routines.
1 min read
SPYLT is rebranding its protein and caffeine drinks as it prepares for a bigger retail push.
Bucked Up is marking a decade in business with a special-edition pre-workout built for its biggest fans.
Waterboy is bringing a fresh summer flavor to its Daily Hydration lineup with the launch of Ken’s Juicy Peach.
Frontline Formulations is celebrating summer with a patriotic limited-edition flavor inspired by one of America's most iconic frozen treats.
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