Kraft Launches Protein Cheese Snacks (and the macros are wild)

Big food keeps “protein-ifying” everything — and Kraft just joined the party in a very loud way.

BPN by Nick Bare Expands Into Whey Isolate Protein

BPN is making a cleaner protein play — and it’s one of the easiest “yes” expansions a performance brand can make.

Bucked Up is the Latest Brand to Drop Mini Cans

The “small can, big function” trend is spreading — and Bucked Up is officially in.

Reign Energy Launches a New Watermelon Sour Gummy flavor

The beauty-wellness crossover keeps getting more literal: “glow inside” meets “glaze outside.”

Lemme and Kylie Cosmetics drop limited-edition “Skin Glaze” gummies

The beauty-wellness crossover keeps getting more literal: “glow inside” meets “glaze outside.”

Agape Energy built a 100K+ following before launch

Most energy drinks launch, then try to build community. This one flipped the order.

Omorpho just made “weighted leggings” a real category

This is what happens when performance gear borrows a trick from rucking: add load, keep it subtle, and make it wearable daily.

Starbucks says protein is driving traffic and more “healthy” options are coming

Starbucks doesn’t just want to be your morning coffee stop. It wants your afternoon “wellness reset,” too.

Garmin may be building a screenless wristband to rival WHOOP

A new leak hints Garmin could be stepping into the “no screen, all insights” recovery wars.

Peloton cuts 11% of staff as cost-cutting intensifies

More restructuring, fewer engineers, and a clearer message: profitability is back in the driver’s seat.

Raw Nutrition is getting back into protein bars — this time with a candy-bar build

Raw tried “clean and dense” before. Now it’s going for “dessert and repeat.”

The Arnold Sports Festival 2026 floor plan is live — and it’s packed

If you’ve ever walked the Arnold Expo and felt like you “missed half of it,” 2026 is about to be that... times two.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.