Lucky Energy is tapping into frozen-drink nostalgia while also changing its package format for the first time.
Apr 9, 2026
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2 min read
News
Instant Hydration is chasing nostalgia with a licensed ICEE collaboration that moves hydration powder into convenience-store flavor territory.
Most functional drink brands are still trying to keep you wired. Blue Bear is trying to own the opposite side of the day.
Liquid I.V. leaned into the internet’s obsession with pickle juice and turned a prank into a real limited-edition launch.
3 min read
Barebells is bringing one of its seasonal European-style flavors to the U.S., and it is doing it with an exclusive retail setup.
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Bucked Up is expanding beyond traditional energy with two new canned lines built for different use cases.
RYSE is getting ready to make a splash in the protein RTD game.
Apr 1, 2026
GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.
Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.
Joey Swoll-backed Taste Flavor Co. is turning social momentum into a much bigger retail opportunity.
Perfect Bar is pairing higher protein with digestive wellness in a refrigerated format.
Protein soda is moving past novelty status and into a real national retail footprint.
Joseph Baena didn’t just make his bodybuilding debut, he left with three wins and one runner-up finish.
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