Unwell Turns A Holiday One Off Into A Full Energy Drink Line

Alex Cooper’s better for you beverage brand is taking Unwell Energy from seasonal to everyday.

AI UltraDopa Adds Frosted Lemonade And Dragon Fruit To Its Nootropic Energy Line

The feel good nootropic energy drink gets two more flashy flavors ahead of a bigger push.

Bloom Energy Lands In Thousands Of 7‐Eleven Coolers Across The Country

The wellness brand upgrades its reach from Target and Walmart to everyday convenience stops.

Hyrox Launches A Fitness Cruise And A New Category Of “Experiences”

The race that blends running and functional stations is taking its community to sea in 2026.

Coke Zero Cherry Float Is Coming In 2026, With Full Sugar Cherry Float Alongside It

Coca Cola is turning soda shop nostalgia into a full scale Cherry Float launch next February.

OxyShred Infinity Brings A Caffeine Free Energy Drink To The OxyShred Line

EHPlabs is betting big on paraxanthine and nootropics for a new kind of “non stim” energy.

Goob’s Exposed V2 Cranks Up The Heat In The Pre Workout Category

The exposé king is back with a revamped, high stim formula built for experienced lifters.

Juced Pre Workout Gummies Pack Actives And Fiber Into A Tiny Format

The team behind Gruns Superfoods Greens Gummies is getting into pre workouts, one gummy at a time.

Applied Nutrition Turns Its Beef XP Protein Into A Ready To Drink Can

Beef based protein is no longer just a tub product for Applied Nutrition fans.

Ghost Upgrades Its Marshmallow Protein Cereal With Official Lucky Charms Pieces

Ghost and General Mills are turning the original Marshmallow Protein Cereal into a full on Lucky Charms experience.

Gym Candy’s Protein Gummies Get A Gooey Center Upgrade

Dom Mazzetti’s protein candy brand is turning up the texture with a filled version of its high protein gummies.

Gorilla Mind Energy Confirms Red Gummy Fish Flavor Inspired By A Classic Candy

Gorilla Mind is lining up a Swedish Fish style flavor for its high stim energy drink.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.