Co-developed by the UFC Performance Institute and FoodStory Brands, the 20g-protein bars are due to hit the market in August.
Jul 9, 2026
•
1 min read
News
Perfect Snacks swaps its signature nut butter base for oats in a new refrigerated bar aimed squarely at the lunchbox crowd.
2 min read
Pump Sauce is kicking off summer with four bold new flavors for its signature pump formula.
The plant-based bar brand's new Stuffed line packs 17g of whey, casein, and collagen protein into a candy-style bar with just 1g of sugar.
Nike is launching a new training initiative built around elite-level performance and athlete development.
VIEW ALL
RYSE is bringing a classic summertime flavor to two of its flagship performance supplements.
Dymatize is bringing another iconic ice cream flavor to its growing Baskin-Robbins collaboration.
Bloom is getting into the Halloween spirit early with a spooky new pear-flavored energy drink.
Liquid I.V. is expanding its Sugar-Free Hydration Multiplier lineup with a tropical-inspired Lychee Sorbet flavor.
RYSE is expanding its soda-inspired lineup with a Cream Soda energy drink exclusive to The Vitamin Shoppe.
The oats giant enters the grab-and-go protein game with a shake-up powder that packs 23 grams of protein and 23 grams of carbs per serving.
Jul 2, 2026
Beaune Broth is a cold, canned, fruit-flavored bone broth built for recovery, packing 15 grams of protein and electrolytes with just 1 gram of sugar.
The protein-bar giant expands its canned Protein Milk Drink line for the first time, tapping its most beloved flavor with a Cookie option packing 24 grams of protein.
The Weekly Rep
The official newsletter of fitness. Product drops, latest news, and events curated in a five-minute read delivered once a week,
Connect with us
