Ryse Teases Ice Cream Line Following CEO Social Media Reveal

Ryse might be taking its brand beyond supplements—and into the freezer aisle.

Ghost Teases Potential 7UP Collaboration Flavor On Instagram

Ghost is lining up another major soda collab—and this one’s instantly recognizable.

David Protein CEO Responds To Lawsuit Over Calorie Claims

One of the buzziest protein bar brands is now facing serious scrutiny.

Insomnia Cookies Expands With Deluxe Line Featuring Higher-Protein Options

Insomnia is leaning into bigger, richer cookies—and quietly stepping toward functional territory.

Dunkin Tests Bucket-Sized Iced Coffee Designed For Sharing

Dunkin is scaling iced coffee up—way up.

Prime Bites Launches Protein Rice Crispy Treats Inspired By Classic Snack

Another childhood favorite just got a protein upgrade.

PepsiCo Expands Functional Snack Push With Smartfood Fiber Pop

Fiber is officially entering its “mainstream snack” era.

Quest Launches Peanutty Caramel Candy Bar As It Pushes Into True Confectionery

Quest just dropped a candy bar that looks—and eats—like the real thing, but with protein baked in.

Monster Quietly Launches New FLRT Energy Drink Brand At Retail

Monster isn’t just launching new flavors—it’s testing an entirely new identity.

John Cena Teams Up With Met-Rx To Lead New “Level Up” Campaign

Met-Rx is leaning into nostalgia and credibility with one of fitness culture’s most recognizable faces.

Oura Acquires Gesture Control Startup Doublepoint To Expand Beyond Health Tracking

Oura may be turning its ring into more than a tracker—gesture control could be next.

Buffalo Wild Wings Launches Espresso Proteini With 10g Protein

Buffalo Wild Wings is blending cocktail culture with the protein trend by launching a limited-time espresso martini featuring 10 grams of protein.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.